Things to Look in Affiliate Marketing Systems to Manage Affiliates Successfully
Your affiliate marketers can literally make or break your affiliate business online. This is why you need to keep them happy and motivated to work for you and get the sales coming in. Here are 8 things you can do to sustain affiliates? interest in your program. Payment frequency and amount: Many affiliate program owners struggle with the issue of what is the correct commission to reward affiliates with.
While paying too little can easily demotivate affiliates, paying too much can quickly rob you of your finances. Ideally, you need to have varying commission rates depending on your affiliates? performances. If an affiliate is consistently performing well, then you need to offer a higher commission scale as compared to the other affiliates. You could also stress on performance as the main criteria for commissions. Have frequent appraisal mechanisms to gauge the performance of your affiliates. Approval and banning mechanisms:
One of the features that any successful affiliate program that is run through affiliate marketing system needs to have is the ability to approve or ban affiliates as per the owner?s discretion. For example, if an affiliate has been using unethical means or illegal means to divert traffic to your program it could damage your business and reputation. Such affiliates can initially be let off with a warning but if it persists then you have to ban them. The same way, approval mechanisms can be based on initial tests and screening modes.
By banning bad affiliates you will be able to protect your online business and reputation and more importantly ? save yourself from their spam or fraudulent activities. Regular contact is vital: Staying in touch with affiliates not only makes them feel you are clued in but also helps you understand the issues that are plaguing them. This way, you know what is going on behind the scenes in your affiliate program and you will be better equipped to handle them. Ability to contact affiliates lets you receive a feedback about your affiliate program ? what is good, what is bad.
Such feedback can easily help you improve your affiliate program, because your affiliates always provide the best tips that help you make your affiliate program even more attractive. Bonuses are important: Try developing a bonus or reward program, which remunerates deserving affiliates who work for you. Many companies make the mistake of treating their affiliates poorly, which can backfire badly. If you want top quality sales then you need to treat affiliates well. Traffic sources: It is imperative that you know where your affiliates are bringing in traffic from. If a particular affiliate is performing exceedingly well, make sure to assess the traffic source.
Your affiliate marketing system should allow you to track all the traffic that comes to your products sales pages and then find out where all the buyers come from. Tracking mechanisms: It is also important to have a good quality tracking mechanism for your affiliate program in place to see how many sales your affiliates have made. Then depending on statistics you can pay them accordingly. A good affiliate marketing network should provide you with all the data about your affiliate?s performance: views, visitors brought, product sales and conversion rates. When you have such data, you can easily analyze it and find out which affiliates performs the best/worst.
