Advertising or marketing a local business or a start-up in the Business News can be challenging. There are many reasons for it. One is that few customers, clients, and consumers are aware of you. You have no established reputation because you are just beginning. Another is the small budget most local businesses have when it comes to marketing. In this short piece, the focus is on two marketing tactics that can have an immense local impact and put you on the evening business news.
- The Internet
There is nothing more important than creating an online presence in today’s world. Even the smallest of businesses need to have a footprint on the internet. Lot of entrepreneurs suffer from the misconception that being only localized they do not need to have a Facebook page or Google presence. The easiest way to get new customers is to have a digital presence. The need is vital because every consumer Googles a company before they make contact. If you do not have rating on Google, then you lose patrons. If you want business referrals, then Geolocation and rating are two essential components for you.
Some of the places your company should be listed on are:
o Google – so that Google Assistant can recommend it
o Apple – so that Siri can recommend it
o Amazon- so that Alexa can recommend it
o Social Media – this is discussed in further detail below
An online presence also means that one should make use of marketing strategies like:
o Paid searches
o SMS promotion
o Mobile-targeted searches
o Online directories
o SEO strategies
Part of creating a mark on the internet is to have a social media presence. In this digital age, consumers search for companies on Facebook and Instagram more than they ask other consumers. They want to look at products and services on these social platforms and see the reviews and pictures. An excellent way to market your company is to ask for feedback from your customers and then either post it on the company account or the user’s account.
- Local events
Another easy, affordable and effective tactic for every small business or start-up is to take part or host local events. These occasions see people coming in from all walks of life, age, and interest. When a company hosts a local event, your brand is recognized by all these people and thus awareness increases. Also, the locals get to know the company at a more personal level which helps in customer retention. Such events can be ideal to promote business and build relationships with consumers, patrons, and clients for a lifetime.
A unique way to combine both the strategies is to host an event in your store where you have a centerpiece. This piece can be a photo booth that the customers can use to take pictures and then post on social media platforms. This will help you connect with new patrons and increase your digital map.